{"product_id":"share-building-social-media-word-of-mouth-9781637424148","title":"#Share: Building Social Media Word of Mouth","description":"\u003cp\u003e • Author(s): Natalie T. Wood\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEach day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.\u003c\/p\u003e\u003cp\u003eElectronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.\u003c\/b\u003e Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003espeaks with your brand voice, \u003c\/li\u003e\n\u003cli\u003estimulates engagement, \u003c\/li\u003e\n\u003cli\u003einspires consumers to #share, \u003c\/li\u003e\n\u003cli\u003eand complies with industry and federal guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45035648614551,"sku":"9781637424148","price":2431.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781637424148.webp?v=1767897339","url":"https:\/\/atlanticbooks.com\/products\/share-building-social-media-word-of-mouth-9781637424148","provider":"Atlantic Books","version":"1.0","type":"link"}