{"product_id":"shopping-in-virtual-stores-an-empirical-analysis-of-customer-experience-and-gen-zs-intention-to-use-virtual-stores-9783658486334","title":"Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z's Intention to Use Virtual Stores","description":"\u003cp\u003e • Author(s): Milena Hake\u003cbr\u003e • Publisher: Springer Gabler\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eHow can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral inte\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46438924124311,"sku":"9783658486334","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658486334.webp?v=1769109379","url":"https:\/\/atlanticbooks.com\/products\/shopping-in-virtual-stores-an-empirical-analysis-of-customer-experience-and-gen-zs-intention-to-use-virtual-stores-9783658486334","provider":"Atlantic Books","version":"1.0","type":"link"}