{"product_id":"shtick-to-business-what-the-masters-of-comedy-can-teach-you-about-breaking-rules-being-fearless-and-building-a-serious-career-9781544508078","title":"Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career","description":"\u003cp\u003e • Author(s): Peter McGraw\u003cbr\u003e • Publisher: Lioncrest Publishing\u003cbr\u003e • Publisher Imprint: Lioncrest Publishing\u003cbr\u003e • BISAC: Comedy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. \u003cstrong\u003eDr. Peter McGraw\u003c\/strong\u003e--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.\u003c\/p\u003e\u003cp\u003eDrawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eWhat Bill Murray and Groucho Marx know about career management.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhy Dave Chappelle and Joan Rivers are a blueprint for brand building.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat Tina Fey and Amy Poehler can teach you about leadership and teamwork.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow Jerry Seinfeld's daily rituals made him the wealthiest comic alive.\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe insights in \u003cem\u003eShtick to Business\u003c\/em\u003e will help you improve innovation and outsmart the competition. You'll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Paperback","offer_id":45541833670807,"sku":"9781544508078","price":984.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544508078.webp?v=1767905372","url":"https:\/\/atlanticbooks.com\/products\/shtick-to-business-what-the-masters-of-comedy-can-teach-you-about-breaking-rules-being-fearless-and-building-a-serious-career-9781544508078","provider":"Atlantic Books","version":"1.0","type":"link"}