{"product_id":"signals-and-systems-9788120349414","title":"Signals and Systems","description":"\u003cp\u003e • Author(s): Rajeswari K. Raja | Rao B. Visvesvara\u003cbr\u003e • Publisher: PHI Learning Pvt Ltd\u003cbr\u003e • Publisher Imprint: PHI Learning Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a knowledge-based economy, the ability to communicate information in clear and concise terms is becoming more critical. This book on Business Communication is intended to meet the demand for students who are trained to communicate effectively in the current globalized context. It provides readers a comprehensive view of communication, its scope and importance in business. Besides this, the text develops an awareness of the importance of succinct written expression in modern business communication.\u003cbr\u003e \u003cbr\u003e This book covers a number of key business communication topics that aim to develop specific skills and competencies:\u003cbr\u003e \u003cbr\u003e • \u003cem\u003eCommunication process.\u003c\/em\u003e To gain an understanding of communication as a socio-cultural process.\u003cbr\u003e • \u003cem\u003eIntercultural communication skills\u003c\/em\u003e. To know important factors while communicating with audiences of diverse backgrounds in the global business, professional and political environment. \u003cbr\u003e • \u003cem\u003eLetter writing skills.\u003c\/em\u003e To convey the message precisely through letters, memos or emails, paying attention to the writer’s objectives, the readers’ needs, the reader–writer relationship and the context.\u003cbr\u003e • \u003cem\u003eListening skills.\u003c\/em\u003e To become an effective listener to develop new ideas, options and goals.\u003cbr\u003e • \u003cem\u003ePresentation skills.\u003c\/em\u003e To become more effective speakers and deliver persuasive presentations.\u003cbr\u003e • \u003cem\u003eReport writing skills\u003c\/em\u003e. To understand the fundamentals of the report writing process and develop the critical skills necessary to produce convincing written reports.\u003cbr\u003e \u003cbr\u003e The book will be of immense use to the students of management, animation and multimedia, engineering, science, media studies, journalism and related fields of study. Besides this, the professionals—managers, advertising, marketing and public relations executives, businessmen and HR experts—will also find it extremely useful. \u003c\/p\u003e","brand":"PHI Learning Pvt Ltd","offers":[{"title":"Paperback","offer_id":45313817215127,"sku":"9788120349414","price":244.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788120349414.webp?v=1769288402","url":"https:\/\/atlanticbooks.com\/products\/signals-and-systems-9788120349414","provider":"Atlantic Books","version":"1.0","type":"link"}