{"product_id":"sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-9781788921855","title":"Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization","description":"\u003cp\u003e • Author(s): Barbara Schmenk | Stephan Breidbach | Lutz Küster\u003cbr\u003e • Publisher: Multilingual Matters Limited\u003cbr\u003e • Publisher Imprint: Multilingual Matters Limited\u003cbr\u003e • BISAC: Adult \u0026amp; Continuing Education\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46480499605655,"sku":"9781788921855","price":3793.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781788921855.jpg?v=1766309179","url":"https:\/\/atlanticbooks.com\/products\/sloganization-in-language-education-discourse-conceptual-thinking-in-the-age-of-academic-marketization-9781788921855","provider":"Atlantic Books","version":"1.0","type":"link"}