{"product_id":"small-business-creating-value-through-entrepreneurship-1st-edition-9781119591771","title":"Small Business: Creating Value Through Entrepreneurship, 1st Edition","description":"\u003cp\u003e • Author(s): Vishal K. Gupta\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSmall Business: Creating Value Through Entrepreneurship \u003c\/i\u003eoffers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.\u003c\/p\u003e Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45200990404759,"sku":"9781119591771","price":8472.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119591771.webp?v=1769207624","url":"https:\/\/atlanticbooks.com\/products\/small-business-creating-value-through-entrepreneurship-1st-edition-9781119591771","provider":"Atlantic Books","version":"1.0","type":"link"}