{"product_id":"small-business-management-9780471500711","title":"Small Business Management","description":"\u003cp\u003e • Author(s): Hal B. Pickle\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201402003607,"sku":"9780471500711","price":24255.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471500711.webp?v=1767307322","url":"https:\/\/atlanticbooks.com\/products\/small-business-management-9780471500711","provider":"Atlantic Books","version":"1.0","type":"link"}