{"product_id":"social-commerce-marketing-technology-and-management-9783319366708","title":"Social Commerce: Marketing, Technology and Management","description":"\u003cp\u003e • Author(s): Efraim Turban\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTextbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)\u003c\/li\u003e\n\u003cli\u003eSupplementary text in marketing, management or Information Systems disciplines \u003c\/li\u003e\n\u003cli\u003eTraining courses in industry\u003c\/li\u003e\n\u003cli\u003eSupport resources for researchers and practitioners in the fields of marketing, management, and information management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank, and five online tutorials. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45276825682071,"sku":"9783319366708","price":5141.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319366708.webp?v=1769286753","url":"https:\/\/atlanticbooks.com\/products\/social-commerce-marketing-technology-and-management-9783319366708","provider":"Atlantic Books","version":"1.0","type":"link"}