{"product_id":"social-intelligence-in-sales-9798231792320","title":"Social Intelligence in Sales","description":"\u003cp\u003e • Author(s): Laszlo Gajo\u003cbr\u003e • Publisher: Laszlo Gajo\u003cbr\u003e • Publisher Imprint: Laszlo Gajo\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSales is no longer just about what you say-it's about how well you understand the people you're speaking to.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn today's complex B2B environment, sales professionals are expected to navigate multi-stakeholder decision processes, virtual communication, and increasingly diverse cultural expectations. Traditional sales techniques alone are often insufficient.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSocial Intelligence in Sales\u003c\/em\u003e presents a practical and research-informed approach to developing perceptual and interpersonal awareness in professional selling. At the heart of the book is the \u003cstrong\u003eR.E.A.D.(TM) Framework\u003c\/strong\u003e-Recognize, Evaluate, Adjust, Decide-a structured method for applying social intelligence in modern sales conversations.\u003c\/p\u003e\u003cp\u003eDrawing on insights from psychology, neuroscience, and real-world experience, the book explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to recognize emotional and behavioral signals in buyer interactions\u003c\/li\u003e\n\u003cli\u003eHow to assess group dynamics and informal influence structures\u003c\/li\u003e\n\u003cli\u003eHow to adapt communication style and pacing based on stakeholder cues\u003c\/li\u003e\n\u003cli\u003eHow to make thoughtful decisions about timing, positioning, and next steps\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRather than offering prescriptive scripts or high-pressure tactics, this book encourages thoughtful observation, ethical responsiveness, and professional empathy-qualities increasingly valued in today's relationship-driven sales landscape.\u003c\/p\u003e\u003cp\u003eIdeal for experienced sales professionals, business development practitioners, and sales leaders, this book provides a framework for integrating emotional and social intelligence into your existing practice.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46398502699159,"sku":"9798231792320","price":1924.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798231792320.webp?v=1769044993","url":"https:\/\/atlanticbooks.com\/products\/social-intelligence-in-sales-9798231792320","provider":"Atlantic Books","version":"1.0","type":"link"}