{"product_id":"social-marketing-in-the-21st-century-9781412916332","title":"Social Marketing in the 21st Century","description":"\u003cp\u003e • Author(s): Alan R. Andreasen\u003cbr\u003e • Publisher: Sage Publications\u003cbr\u003e • Publisher Imprint: Sage Publications\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003eThe goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. \u003cbr\u003e\u003c\/p\u003e","brand":"Sage Publications","offers":[{"title":"Hardcover","offer_id":45457221419159,"sku":"9781412916332","price":11773.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781412916332.webp?v=1769293021","url":"https:\/\/atlanticbooks.com\/products\/social-marketing-in-the-21st-century-9781412916332","provider":"Atlantic Books","version":"1.0","type":"link"}