{"product_id":"social-marketing-public-health-2e-p-9780198717690","title":"Social Marketing \u0026 Public Health 2e P","description":"\u003cp\u003e • Author(s): French\u003cbr\u003e • Publisher: Academic\u003cbr\u003e • Publisher Imprint: Academic\u003cbr\u003e • BISAC: Public Health\u003c\/p\u003e\u003cp\u003eThe last ten years have seen tremendous advances in the theory and practice base of social marketing globally. \u003cem\u003eSocial Marketing and Public Health\u003c\/em\u003e provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. \u003cp\u003e\u003c\/p\u003eWritten by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46469732499607,"sku":"9780198717690","price":5885.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780198717690.jpg?v=1766222988","url":"https:\/\/atlanticbooks.com\/products\/social-marketing-public-health-2e-p-9780198717690","provider":"Atlantic Books","version":"1.0","type":"link"}