{"product_id":"social-media-data-mining-and-analytics-9781118824856","title":"Social Media Data Mining and Analytics","description":"\u003cp\u003e • Author(s): Gabor Szabo\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Data Science - Data Warehousing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLEARN TO MINE SOCIAL MEDIA \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDATA FOR A COMPETITIVE EDGE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSocial media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. \u003c\/p\u003e\u003cp\u003eSocial media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics\u003ci\u003e\u003c\/i\u003e provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. \u003c\/p\u003e\u003cp\u003eYou will discover how to make the most of data gathered from social media and other related rich data sources. You'll learn how to identify common patterns of online user behavior so you can independently build and apply predictive algorithms that exploit these patterns. \u003ci\u003eSocial Media Data Mining and Analytics will teach you: \u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe four key characteristics of online services: users, social networks, actions, and content\u003c\/li\u003e \u003cli\u003eThe data discovery lifecycle: data extraction, analysis, and visualization\u003c\/li\u003e \u003cli\u003eTechniques for using social media to make customer predictions and recommendations\u003c\/li\u003e \u003cli\u003eHow to use distributed computing to efficiently process large amounts of social media data\u003c\/li\u003e \u003cli\u003eSolutions using code-level examples written in Python, R, and Scala\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45152509821079,"sku":"9781118824856","price":2753.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118824856.webp?v=1769207101","url":"https:\/\/atlanticbooks.com\/products\/social-media-data-mining-and-analytics-9781118824856","provider":"Atlantic Books","version":"1.0","type":"link"}