{"product_id":"social-media-fundamentals-models-and-ranking-of-user-generated-content-9783658069834","title":"Social Media: Fundamentals, Models, and Ranking of User-Generated Content","description":"\u003cp\u003e • Author(s): Claudia Wyrwoll\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Vieweg\u003cbr\u003e • BISAC: Social Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests.\u003c\/p\u003e\u003cp\u003eClaudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models describing phenomena associated with social media, laying the foundation for further research and development. \u003c\/p\u003e\u003cp\u003e \u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003c\/b\u003eTerminology, Models, and Metadata\u003c\/li\u003e\n\u003cli\u003eQuery-Independent Ranking Across Social Media Platforms\u003c\/li\u003e\n\u003cli\u003eSearch and Discovery for Social Media \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cb\u003eTarget Groups\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003c\/b\u003eResearchers and students from the fields of social media research and information retrieval \u003c\/li\u003e\n\u003cli\u003ePractitioners from the fields of search engineering, social media monitoring and management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eClaudia Wyrwoll earned her doctorate degree at the faculty of Mathematics, Informatics und Natural Sciences, University of Hamburg, where she gave lectures and seminars on theories and models of social media. Before starting her research, she gathered professional experience working in the advertising industry. She works as consultant.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45275195113623,"sku":"9783658069834","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658069834.webp?v=1769282176","url":"https:\/\/atlanticbooks.com\/products\/social-media-fundamentals-models-and-ranking-of-user-generated-content-9783658069834","provider":"Atlantic Books","version":"1.0","type":"link"}