{"product_id":"social-media-metrics-how-to-measure-and-optimize-your-marketing-investment-9780470583784","title":"Social Media Metrics: How to Measure and Optimize Your Marketing Investment","description":"\u003cp\u003e • Author(s): Jim Sterne\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMEASURE THE SUCCESS OF YOUR SOCIAL MEDIA BUSINESS STRATEGY \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eFilling a key need for serious online marketers, \u003ci\u003eSocial Media Metrics\u003c\/i\u003e gives you an A-Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, \u003ci\u003eSocial Media Metrics\u003c\/i\u003e equips you to successfully market on the social Web. \u003c\/p\u003e\u003cp\u003e\"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it.\" \u003cbr\u003e\u003cb\u003e--SETH GODIN, \u003c\/b\u003e author, \u003ci\u003eLinchpin \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got \u003ci\u003eSocial Media Metrics\u003c\/i\u003e, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach.\"\u003cbr\u003e\u003cb\u003e--JEREMIAH OWYANG, \u003c\/b\u003e Web strategist \u003c\/p\u003e\u003cp\u003e\"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem \u003ci\u003edu jour\u003c\/i\u003e social media. In a faith-based medium, you'll learn how to be data driven!\"\u003cbr\u003e\u003cb\u003e--AVINASH KAUSHIK, \u003c\/b\u003e author, \u003ci\u003eWeb Analytics 2.0 \u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116787261591,"sku":"9780470583784","price":1791.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470583784.webp?v=1767272098","url":"https:\/\/atlanticbooks.com\/products\/social-media-metrics-how-to-measure-and-optimize-your-marketing-investment-9780470583784","provider":"Atlantic Books","version":"1.0","type":"link"}