{"product_id":"social-media-research-methods-9781516581849","title":"Social Media Research Methods","description":"\u003cp\u003e • Author(s): Joseph P. Mazer | Nathan J. Carpenter | Brandon C. Boatwright\u003cbr\u003e • Publisher: Cognella Academic Publishing\u003cbr\u003e • Publisher Imprint: Cognella Academic Publishing\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFilling a gap in the literature and featuring an emphasis on using new media in communication research, \u003cem\u003eSocial Media Research Methods \u003c\/em\u003eintroduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBy integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, \u003cem\u003eSocial Media Research Methods \u003c\/em\u003eis an exemplary textbook for courses in communication research methods.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46445027721367,"sku":"9781516581849","price":9924.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781516581849.webp?v=1769132512","url":"https:\/\/atlanticbooks.com\/products\/social-media-research-methods-9781516581849","provider":"Atlantic Books","version":"1.0","type":"link"}