{"product_id":"social-media-rules-of-engagement-why-your-online-narrative-is-the-best-weapon-during-a-crisis-9780730322252","title":"Social Media Rules of Engagement: Why Your Online Narrative Is the Best Weapon During a Crisis","description":"\u003cp\u003e • Author(s): Nicole Matejic\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you avoid becoming the next big #PRFail?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe way we consume information has fundamentally changed, and now there are more people listening than ever. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e shows you: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ehow to plan for a social media crisis before it happens\u003c\/li\u003e \u003cli\u003ewhat to do, and not do, in crisis communications\u003c\/li\u003e \u003cli\u003ehow to make big social media data work for you\u003c\/li\u003e \u003cli\u003ewhy social media influence is the currency of the future.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45162682253463,"sku":"9780730322252","price":1706.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780730322252.webp?v=1767148617","url":"https:\/\/atlanticbooks.com\/products\/social-media-rules-of-engagement-why-your-online-narrative-is-the-best-weapon-during-a-crisis-9780730322252","provider":"Atlantic Books","version":"1.0","type":"link"}