{"product_id":"social-media-strategies-for-professionals-and-their-firms-the-guide-to-establishing-credibility-and-accelerating-relationships-9780470633106","title":"Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships","description":"\u003cp\u003e • Author(s): Michelle Golden\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNew media is rapidly becoming the best way for professionals to reach their audience. But firms--especially accounting firms--have proven to be hesitant about making this change in their marketing strategy. This accessible guide, written by a leading expert in the field, shows you how to present the true differen-tiator of your knowledge to audiences while simultaneously sharing glimpses of your firm's personality.\u003c\/p\u003e \u003cp\u003eHow will prospective buyers understand the benefits of your knowledge or know that it is what they need? Traditional corporate marketing techniques--interruption and passive advertising--simply do not do you and your \"knowledge offering\" justice. The fastest and most effective way to build a practice today is through the Internet, with social media leading the charge.\u003c\/p\u003e \u003cp\u003eSocial Media Strategies for Professionals and Their Firms helps your firm shift its thinking from generic corporate-speak broadcasting to a focused evidence of your credibility. Offering world-class guidance on achieving an entirely different result from your marketing efforts, this book reveals: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eLessons learned by real firms embarking in social media\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat it takes to succeed with each medium\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhich of today's tools suits your firm's purpose and style best\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to integrate the social Web into broad firm- or niche-level marketing plans\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSpecific, quick-start \"how to\" information\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDetailed strategic ideas and guidance\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe basics of social media\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial Media Strategies for Professionals and Their Firms provides several specific ways for you to have a more effective online presence, whether it's your entire marketing platform or simply a component of it. Filled with practical approaches and sound strategic advice, this invaluable tool opens a new world of opportunities for your firm--all yours for the taking.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45152510083223,"sku":"9780470633106","price":3186.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470633106.webp?v=1767297497","url":"https:\/\/atlanticbooks.com\/products\/social-media-strategies-for-professionals-and-their-firms-the-guide-to-establishing-credibility-and-accelerating-relationships-9780470633106","provider":"Atlantic Books","version":"1.0","type":"link"}