{"product_id":"social-media-strategy-9781538167090","title":"Social Media Strategy","description":"\u003cp\u003e • Author(s): Keith A. Quesenberry\u003cbr\u003e • Publisher: Rowman \u0026amp; Littlefield\u003cbr\u003e • Publisher Imprint: Rowman \u0026amp; Littlefield\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Paperback","offer_id":45608240709783,"sku":"9781538167090","price":4107.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781538167090.webp?v=1768599628","url":"https:\/\/atlanticbooks.com\/products\/social-media-strategy-9781538167090","provider":"Atlantic Books","version":"1.0","type":"link"}