{"product_id":"social-strategies-to-gain-a-competitive-edge-9786208647728","title":"Social Strategies to Gain a Competitive Edge","description":"\u003cp\u003e • Author(s): Elmo Thiago Lins Cöuras Ford | Valentina A. C. Vale\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eThe aim of this book is to understand the internal public's perception of social responsibility actions. To this end, a theoretical foundation was developed based on the following elements: Ethics and social responsibility, stakeholders, competitive environment, strategies, competitive forces and social marketing. The research used the exploratory and descriptive method, focusing on a case study, in order to assess the organization's behaviour in practice and the positive effects of corporate management based on commitment to society. The results indicate the presence of a new strategic business orientation, in which the marketing orientation involved an effort aimed at social and ecologically correct attitudes, based on ethical principles, which, among other things, had a positive impact on the organization's image.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46400717815959,"sku":"9786208647728","price":3330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208647728.webp?v=1769053617","url":"https:\/\/atlanticbooks.com\/products\/social-strategies-to-gain-a-competitive-edge-9786208647728","provider":"Atlantic Books","version":"1.0","type":"link"}