{"product_id":"socialnomics-how-social-media-transforms-the-way-we-live-and-do-business-9781118232651","title":"Socialnomics: How Social Media Transforms the Way We Live and Do Business","description":"\u003cp\u003e • Author(s): Erik Qualman\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eSocialnomics, Second Edition\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It's obvious that Erik Qualman's passion is social media.\"\u003cbr\u003e \u003cb\u003e--Dan Heath, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eMade to Stick and Switch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"People are hot for social media . . . Erik Qualman says it's about listening first, then selling.\"\u003cbr\u003e \u003cb\u003e--\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Erik Qualman has been doing his homework on the social media phenomenon.\"\u003cbr\u003e \u003cb\u003e--\u003ci\u003eThe Huffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it.\"\u003cbr\u003e \u003cb\u003e--Steve Kaufer, \u003c\/b\u003e CEO, TripAdvisor\u003c\/p\u003e \u003cp\u003e\"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.\"\u003cbr\u003e \u003cb\u003e--Chris Brogan, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eTrust Agents\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Qualman is to social media what Deming is to quality and Drucker to management.\"\u003cbr\u003e \u003cb\u003e--Scott Galloway, \u003c\/b\u003e Professor, Stern School of Business, NYU\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe top ten easiest and most overlooked social media opportunities\u003c\/li\u003e \u003cli\u003eHow to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond\u003c\/li\u003e \u003cli\u003eCase studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly\u003c\/li\u003e \u003cli\u003eProper social media training methods for your \u003ci\u003eentire\u003c\/i\u003e organization\u003c\/li\u003e \u003cli\u003eWhat's next on the digital horizon for social\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45116787916951,"sku":"9781118232651","price":1467.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118232651.webp?v=1767272101","url":"https:\/\/atlanticbooks.com\/products\/socialnomics-how-social-media-transforms-the-way-we-live-and-do-business-9781118232651","provider":"Atlantic Books","version":"1.0","type":"link"}