{"product_id":"sold-in-sixty-secondst-9781420852615","title":"Sold In Sixty SecondsT","description":"\u003cp\u003e • Author(s): Craig A. Israel | Ann McWilliams | Miles R\u003cbr\u003e • Publisher: Authorhouse\u003cbr\u003e • Publisher Imprint: Authorhouse\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eSold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service. In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off. Did you know... 13% of listeners will change stations during the first ad* 93 listeners out of 100 will switch stations after four ads* The trend is for stations to pack more ads into less airtime Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute - maybe less. Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.\u003c\/p\u003e","brand":"Authorhouse","offers":[{"title":"Paperback","offer_id":46892370395287,"sku":"9781420852615","price":1020.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781420852615.webp?v=1770280876","url":"https:\/\/atlanticbooks.com\/products\/sold-in-sixty-secondst-9781420852615","provider":"Atlantic Books","version":"1.0","type":"link"}