{"product_id":"sponsored-editorial-content-in-digital-journalism-9781032453552","title":"Sponsored Editorial Content in Digital Journalism","description":"\u003cp\u003e • Author(s): Jonathan Hardy\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.\u003c\/p\u003e\u003cp\u003eSponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends, merges and disguises material that is sponsored with material that is or appears to be independent editorial.\u003c\/p\u003e\u003cp\u003eThe chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction, authors address political and commercial sponsorship across production, content and audience research, developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal \u003ci\u003eDigital Journalism\u003c\/i\u003e.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45243526873239,"sku":"9781032453552","price":3696.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032453552.webp?v=1769235054","url":"https:\/\/atlanticbooks.com\/products\/sponsored-editorial-content-in-digital-journalism-9781032453552","provider":"Atlantic Books","version":"1.0","type":"link"}