{"product_id":"sport-business-analytics-using-data-to-increase-revenue-and-improve-operational-efficiency-9781032339818","title":"Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency","description":"\u003cp\u003e • Author(s): C. Keith Harrison\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Auerbach Publications\u003cbr\u003e • BISAC: Data Science - Data Analytics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDeveloping and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.\u003c\/p\u003e\u003cp\u003eThe core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTicket pricing\u003c\/li\u003e \u003cli\u003eSeason ticket member retention\u003c\/li\u003e \u003cli\u003eFan engagement\u003c\/li\u003e \u003cli\u003eSponsorship valuation\u003c\/li\u003e \u003cli\u003eCustomer relationship management\u003c\/li\u003e \u003cli\u003eDigital marketing\u003c\/li\u003e \u003cli\u003eMarket research\u003c\/li\u003e \u003cli\u003eData visualization.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.\u003c\/p\u003e\u003cp\u003eFilled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45241889554583,"sku":"9781032339818","price":3817.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032339818.webp?v=1769230177","url":"https:\/\/atlanticbooks.com\/products\/sport-business-analytics-using-data-to-increase-revenue-and-improve-operational-efficiency-9781032339818","provider":"Atlantic Books","version":"1.0","type":"link"}