{"product_id":"sports-and-entertainment-marketing-9789360537944","title":"Sports and Entertainment Marketing","description":"\u003cp\u003e • Author(s): Ken Kaser | Dotty B. Oelkers\u003cbr\u003e • Publisher: Cengage Learning India\u003cbr\u003e • Publisher Imprint: Cengage Learning India\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eSPORTS \u0026amp; ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.\u003c\/p\u003e","brand":"Cengage Learning India","offers":[{"title":"Paperback","offer_id":46917959942295,"sku":"9789360537944","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789360537944.webp?v=1771328977","url":"https:\/\/atlanticbooks.com\/products\/sports-and-entertainment-marketing-9789360537944","provider":"Atlantic Books","version":"1.0","type":"link"}