{"product_id":"sports-marketing-a-strategic-perspective-9780367141646","title":"Sports Marketing: A Strategic Perspective","description":"\u003cp\u003e • Author(s): Shank Matthew D. | Mark R. Lyberger\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSports Marketing: A Strategic Perspective\u003c\/em\u003e is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. \u003c\/p\u003e\u003cp\u003eCovering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. \u003c\/p\u003e\u003cp\u003eNow in a fully revised and updated sixth edition, \u003ci\u003eSports Marketing: A Strategic Perspective \u003c\/i\u003eincludes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. \u003c\/p\u003e\u003cp\u003eIt is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. \u003c\/p\u003e\u003cp\u003eA companion website offers additional resources for instructors and students, including an instructor's guide, test questions, presentation slides, and useful weblinks.\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47616229310615,"sku":"9780367141646","price":15357.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367141646.webp?v=1775111955","url":"https:\/\/atlanticbooks.com\/products\/sports-marketing-a-strategic-perspective-9780367141646","provider":"Atlantic Books","version":"1.0","type":"link"}