{"product_id":"stand-out-building-brilliant-brands-for-the-world-we-live-in-9781951527525","title":"Stand Out!: Building Brilliant Brands For The World We Live In","description":"\u003cp\u003e • Author(s): Brian McGurk\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eStand Out!\u003c\/i\u003e is a book about branding and its evolution, practice, and power in today's digital age.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt presents the \"why-do\" and the \"how-to\" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in ¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful \"word wizard\" glossary at the end of each chapter explaining business terms and expressions used.\u003c\/p\u003e\u003cp\u003eThis book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor ¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45133530235031,"sku":"9781951527525","price":2207.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781951527525.webp?v=1767907387","url":"https:\/\/atlanticbooks.com\/products\/stand-out-building-brilliant-brands-for-the-world-we-live-in-9781951527525","provider":"Atlantic Books","version":"1.0","type":"link"}