{"product_id":"star-cx-how-human-experience-builds-loyalty-trust-and-advocacy-9798319470201","title":"Star CX: How Human Experience Builds Loyalty, Trust and Advocacy","description":"\u003cp\u003e • Author(s): David Chadderton\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This isn't just another customer service book - it's a modern guide to building loyalty in a world that's forgotten how to care. STAR CX is practical, inspiring, and uncomfortably relevant. If you lead a team, serve customers, or care about experience, read this before your competitors do.\"\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eCustomers Forget Transactions. They Never Forget How You Made Them Feel.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn an age of automation, speed, and technology, service has lost its soul.\u003cbr\u003eBrands chase efficiency. Teams follow scripts. Customers feel like numbers.\u003c\/p\u003e\u003cp\u003eBut the best organisations know the truth: loyalty isn't built through processes - it's built through \u003ci\u003ehuman experience\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eThat's where \u003cb\u003eSTAR CX\u003c\/b\u003e comes in.\u003c\/p\u003e\u003cp\u003eThis is the essential guide to delivering customer experience that actually earns trust, drives loyalty, and turns everyday interactions into lifelong advocacy.\u003c\/p\u003e\u003cp\u003eWhether you lead in retail, property, hospitality, healthcare, or public service - \u003ci\u003eSTAR CX\u003c\/i\u003e gives you the frameworks, tools, and mindset to create service people remember.\u003c\/p\u003e\u003cb\u003eInside this Book You'll Discover: \u003c\/b\u003e\u003cp\u003e★ How to spot and adapt to different customer mindsets using the \u003cb\u003epowerful STAR Framework\u003c\/b\u003e (Socialiser, Thinker, Adventurer, Realist)\u003c\/p\u003e\u003cp\u003e★ The \u003cb\u003eCARE\u003c\/b\u003e model - a practical blueprint for conversations that build trust, solve problems, and leave customers feeling genuinely valued\u003c\/p\u003e\u003cp\u003e★ Why speed and efficiency alone don't create loyalty - and what to focus on instead\u003c\/p\u003e\u003cp\u003e★ Real-world stories from brands like Patagonia, Lush, Apple, Tesla, NHS 111, and more\u003c\/p\u003e\u003cp\u003e★ How to use digital tools and technology \u003ci\u003ewithout\u003c\/i\u003e losing the human touch\u003c\/p\u003e\u003cp\u003e★ Fresh metrics for measuring customer experience beyond NPS - including the Emotional Connection Index (ECI)\u003c\/p\u003e\u003cp\u003e★ How to build a service culture that empowers teams, connects customers, and turns everyday moments into loyalty for life\u003c\/p\u003e\u003cb\u003eThis Book is for You if: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eYou lead a customer-facing team and want them to care as much as you do\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eYou're in marketing, CX, or operations and want to design better experiences\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eYou work in retail, property, hospitality, healthcare, or public sector roles\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eYou believe service is still about people - not just processes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eYou want practical tools - not fluffy theory\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003e\u003ci\u003eSTAR CX: How Human Experience Builds Loyalty, Trust, and Advocacy\u003c\/i\u003e is more than a customer service book.\u003c\/b\u003e\u003cp\u003eIt's a call to re-humanise the way we work.\u003cbr\u003eIt's a guide for building brands people remember - and recommend.\u003cbr\u003eIt's the future of customer experience.\u003c\/p\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cp\u003eDavid Chadderton is a writer, speaker, and customer experience strategist who believes that great service starts - and ends - with human connection.\u003c\/p\u003e\u003cp\u003eKnown for blending practical insight with warm, human storytelling, David Chadderton is the author of \u003cb\u003e\u003ci\u003eDear Algorithm, It's Not Me, It's You\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eSTAR Marketing\u003c\/i\u003e\u003c\/b\u003e, and \u003ci\u003eT\u003cb\u003ehe STAR Marketing Framework\u003c\/b\u003e\u003c\/i\u003e - books that explore the changing relationship between brands, customers, and technology.\u003c\/p\u003e\u003cp\u003eTheir latest book, \u003cb\u003e\u003ci\u003eSTAR CX: How Human Experience Builds Loyalty, Trust, and Advocacy\u003c\/i\u003e\u003c\/b\u003e, brings that thinking into the world of customer service and experience - offering a powerful framework for teams and leaders who want to build loyalty that lasts.\u003c\/p\u003e\u003cp\u003eWhen not writing or working in his role as a multi-company Marketing Director, Dave is usually found in a coffee shop, walking his dogs, or escaping to North Wales and Anglesey.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45555639517335,"sku":"9798319470201","price":1126.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798319470201.webp?v=1768590061","url":"https:\/\/atlanticbooks.com\/products\/star-cx-how-human-experience-builds-loyalty-trust-and-advocacy-9798319470201","provider":"Atlantic Books","version":"1.0","type":"link"}