{"product_id":"star-wars-after-lucas-a-critical-guide-to-the-future-of-the-galaxy-9781517905415","title":"Star Wars After Lucas: A Critical Guide to the Future of the Galaxy","description":"\u003cp\u003e • Author(s): Dan Golding\u003cbr\u003e • Publisher: University of Minnesota Press\u003cbr\u003e • Publisher Imprint: University of Minnesota Press\u003cbr\u003e • BISAC: Popular Culture - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePolitics, craft, and cultural nostalgia in the remaking of \u003ci\u003eStar Wars\u003c\/i\u003e for a new age\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA long time ago, in a galaxy far, far away--way back in the twenty-first century's first decade--\u003ci\u003eStar Wars\u003c\/i\u003e seemed finished. Then in 2012 George Lucas shocked the entertainment world by selling the franchise, along with Lucasfilm, to Disney. This is the story of how, over the next five years, \u003ci\u003eStar Wars\u003c\/i\u003e went from near-certain extinction to what Wired magazine would call \"the forever franchise,\" with more films in the works than its first four decades had produced. \u003c\/p\u003e\u003cp\u003eFocusing on \u003ci\u003eThe Force Awakens\u003c\/i\u003e (2015), \u003ci\u003eRogue One\u003c\/i\u003e (2016), \u003ci\u003eThe Last Jedi\u003c\/i\u003e (2017), and the television series \u003ci\u003eRebels\u003c\/i\u003e (2014-18), Dan Golding explores the significance of pop culture nostalgia in overcoming the skepticism, if not downright hostility, that greeted the \u003ci\u003eStar Wars\u003c\/i\u003e relaunch. At the same time he shows how Disney, even as it tapped a backward-looking obsession, was nonetheless creating genuinely new and contemporary entries in the \u003ci\u003eStar Wars\u003c\/i\u003e universe.\u003c\/p\u003e\u003cp\u003eA host of cultural factors and forces propelled the Disney-engineered \u003ci\u003eStar Wars\u003c\/i\u003e renaissance, and all figure in Golding's deeply informed analysis: from John Williams's music in \u003ci\u003eThe Force Awakens\u003c\/i\u003e to Peter Cushing's CGI face in \u003ci\u003eRogue One\u003c\/i\u003e, to Carrie Fisher's passing, to the rapidly changing audience demographic. \u003ci\u003eStar Wars after Lucas\u003c\/i\u003e delves into the various responses and political uses of the new \u003ci\u003eStar Wars\u003c\/i\u003e in a wider context, as in reaction videos on YouTube and hate-filled, misogynistic online rants. In its granular textual readings, broad cultural scope, and insights into the complexities of the multimedia galaxy, this book is as entertaining as it is enlightening, an apt reflection of the enduring power of the \u003ci\u003eStar Wars\u003c\/i\u003e franchise.\u003c\/p\u003e","brand":"University of Minnesota Press","offers":[{"title":"Paperback","offer_id":47571712409751,"sku":"9781517905415","price":2090.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781517905415.webp?v=1774887954","url":"https:\/\/atlanticbooks.com\/products\/star-wars-after-lucas-a-critical-guide-to-the-future-of-the-galaxy-9781517905415","provider":"Atlantic Books","version":"1.0","type":"link"}