{"product_id":"start-it-up-9780670920471","title":"Start It Up","description":"\u003cp\u003e • Author(s): Luke Johnson\u003cbr\u003e • Publisher: Penguin Books Ltd\u003cbr\u003e • Publisher Imprint: Penguin Books Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRunning your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at  120 million. From Pizza Express and Channel 4 to his incisive \u003ci\u003eFinancial Times \u003c\/i\u003ecolumn, Johnson has spent two decades on the business frontline. In \u003ci\u003eStart It Up\u003c\/i\u003e, Johnson sets out to inspire--and guide--every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way--chiefly yourself.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Paperback","offer_id":45086499078295,"sku":"9780670920471","price":770.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780670920471.webp?v=1767639198","url":"https:\/\/atlanticbooks.com\/products\/start-it-up-9780670920471","provider":"Atlantic Books","version":"1.0","type":"link"}