{"product_id":"starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-9780471508168","title":"Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses","description":"\u003cp\u003e • Author(s): Herman Holtz\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eNow--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting \u0026amp; Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are \"catalog companies,\" earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe basics of direct-mail selling and catalog sales\u003c\/li\u003e \u003cli\u003eThe secrets to creating catalog copy that really sells\u003c\/li\u003e \u003cli\u003eThe essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form\u003c\/li\u003e \u003cli\u003eHow to choose and use the right mailing lists\u003c\/li\u003e \u003cli\u003eManaging the two essentials of the catalog business: sales volume and pricing\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45152631619735,"sku":"9780471508168","price":3510.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471508168.webp?v=1767297623","url":"https:\/\/atlanticbooks.com\/products\/starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-9780471508168","provider":"Atlantic Books","version":"1.0","type":"link"}