{"product_id":"starting-on-a-shoestring-9780471232889","title":"Starting on a Shoestring","description":"\u003cp\u003e • Author(s): Arnold S. Goldstein\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: New Business Enterprises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eLive your entrepreneurial dream with no-or little-money down \u003c\/p\u003e\u003cp\u003eWhere there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003c\/p\u003e \u003cp\u003eAnd there's more: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMake sure your business idea is right for you-before you take the risk\u003c\/li\u003e \u003cli\u003eFind sources of capital and approach them confidently\u003c\/li\u003e \u003cli\u003eSix common myths: avoid the traps and misconceptions of starting up\u003c\/li\u003e \u003cli\u003eShould you take on a partner?\u003c\/li\u003e \u003cli\u003eSetting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments\u003c\/li\u003e \u003cli\u003eMarketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply\u003c\/li\u003e \u003cli\u003eExamples of businesses like yours that maximized their success on the Internet\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45116882026647,"sku":"9780471232889","price":2833.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471232889.webp?v=1767272196","url":"https:\/\/atlanticbooks.com\/products\/starting-on-a-shoestring-9780471232889","provider":"Atlantic Books","version":"1.0","type":"link"}