{"product_id":"still-life-with-rhetoric-a-new-materialist-approach-for-visual-rhetorics-9780874219777","title":"Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics","description":"\u003cp\u003e • Author(s): Laurie Gries\u003cbr\u003e • Publisher: Utah State University Press\u003cbr\u003e • Publisher Imprint: Utah State University Press\u003cbr\u003e • BISAC: Rhetoric\u003c\/p\u003e\u003cp\u003eWinner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award\u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eStill Life with Rhetoric\u003c\/i\u003e, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized \"visual text\" functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey's now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. \u003cp\u003e\u003c\/p\u003e While intent on tracking the rhetorical life of a single, multiple image, \u003ci\u003eStill Life with Rhetoric \u003c\/i\u003eis most concerned with studying rhetoric in motion. To account for an image's widespread circulation and emergent activities, Gries introduces iconographic tracking-a digital research method for tracing an image's divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity-the strands of time beyond a thing's initial moment of production and delivery-\u003ci\u003eStill Life with Rhetoric\u003c\/i\u003e intends to be taken up by those interested in visual rhetoric, research methods, and theory.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46486484910231,"sku":"9780874219777","price":3097.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780874219777.jpg?v=1766330739","url":"https:\/\/atlanticbooks.com\/products\/still-life-with-rhetoric-a-new-materialist-approach-for-visual-rhetorics-9780874219777","provider":"Atlantic Books","version":"1.0","type":"link"}