{"product_id":"store-location-and-assessment-research-9780471903819","title":"Store Location and Assessment Research","description":"\u003cp\u003e • Author(s): R. L. Davies\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: New Business Enterprises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eStore Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This book looks at store location and store assessment research on both sides of the Atlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book endeavours to marry the academic contributions that have been made from a largely theoretical perspective to a series of business experiences that have been conducted in practice. In an age of relative store saturation and an abundance of shopping centres accurate store location research and store location assessment is not only advisable but essential. In recent years a coalescence of needs and a sharing of ideas has transpired between the USA and the UK and has provided a rationale for this collection of Anglo-American essays which give a balanced view of the theory and the practice that make up the subject. Contents Introduction \u003c\/p\u003e\u003col\u003e \u003cli\u003ePart I: The retail Setting \u003col\u003e \u003cli\u003eTrends in Retailing and Consumer Behaviour\u003c\/li\u003e \u003cli\u003eThe Urban Pattern of Retailing\u003c\/li\u003e \u003cli\u003eThe Impact of the Development Process\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePart II: The Statistical Base \u003col\u003e \u003cli\u003eGeneral Sources of Information\u003c\/li\u003e \u003cli\u003eDeveloping a Strategic Planning Data Base\u003c\/li\u003e \u003cli\u003eMarket Appraisals\u003c\/li\u003e \u003cli\u003eSite Appraisals\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePart III: Methodology and techniques. \u003col\u003e \u003cli\u003eStore Location Strategies\u003c\/li\u003e \u003cli\u003eStore Assessment Procedures\u003c\/li\u003e \u003cli\u003eTraditional Methods of Sales Forecasting\u003c\/li\u003e \u003cli\u003eModern Methods of Sales Forecasting\u003c\/li\u003e \u003cli\u003eEvaluating Retail Trading Performances\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003c\/ol\u003e Concluding Comments","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116904046743,"sku":"9780471903819","price":9107.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471903819.webp?v=1767272224","url":"https:\/\/atlanticbooks.com\/products\/store-location-and-assessment-research-9780471903819","provider":"Atlantic Books","version":"1.0","type":"link"}