{"product_id":"storytelling-in-marketing-and-brand-communications-9781032689425","title":"Storytelling in Marketing and Brand Communications","description":"\u003cp\u003e • Author(s): S M A Moin\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45243256799383,"sku":"9781032689425","price":11621.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032689425.webp?v=1769234158","url":"https:\/\/atlanticbooks.com\/products\/storytelling-in-marketing-and-brand-communications-9781032689425","provider":"Atlantic Books","version":"1.0","type":"link"}