{"product_id":"straight-talk-selling-a-field-tested-framework-for-building-trust-and-leading-meaningful-conversations-9798259415850","title":"Straight Talk Selling: A Field-Tested Framework for Building Trust and Leading Meaningful Conversations","description":"\u003cp\u003e • Author(s): Zachary Sikorski\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Business Communication - Meetings \u0026amp; Presentations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost sales professionals are taught to sell.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eVery few are taught how to be chosen.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThere's a difference - and it changes everything.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStraight Talk Selling\u003c\/i\u003e is built on a simple premise: clients don't move forward because they heard the perfect pitch. They move forward because they feel understood, clear on what matters, and confident in the decision in front of them.\u003c\/p\u003e\u003cp\u003eThis book offers a practical, relationship-driven framework for professionals who want to operate at a higher standard - through better conversations, stronger structure, and a more consistent approach to building trust.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRun meetings that position you as the authority in the room\u003c\/li\u003e\n\u003cli\u003eAsk questions that reveal what clients actually want\u003c\/li\u003e\n\u003cli\u003eCreate urgency that comes from clarity, not pressure\u003c\/li\u003e\n\u003cli\u003eGuide decisions using the emotional logic that drives them\u003c\/li\u003e\n\u003cli\u003eBuild a repeatable process your pipeline depends on\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eBuilt from real conversations and a decade of working directly with advisors across Canada - in the rooms where trust is built, decisions are made, and relationships define everything that follows.\u003c\/p\u003e\u003cp\u003eIf you're ready to stop relying on the pitch and start becoming the professional clients choose naturally - \u003cb\u003ethis is how.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47892145668247,"sku":"9798259415850","price":1538.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798259415850.webp?v=1781185885","url":"https:\/\/atlanticbooks.com\/products\/straight-talk-selling-a-field-tested-framework-for-building-trust-and-leading-meaningful-conversations-9798259415850","provider":"Atlantic Books","version":"1.0","type":"link"}