{"product_id":"strategic-business-transformation-the-7-deadly-sins-to-overcome-9780470632222","title":"Strategic Business Transformation: The 7 Deadly Sins to Overcome","description":"\u003cp\u003e • Author(s): Mohan Nair\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Corporate Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen markets transform, companies caught unprepared are left behind. But those who recognize that change is in the air, who are prepared for market shifts, not only prevail but soar to new competitive heights. Focusing on the \"Seven Deadly Sins\" you must avoid in business in order to survive and thrive during market fluctuations, \u003ci\u003eStrategic Business Transformation\u003c\/i\u003e shows you how to anticipate, understand, and ride on top of transformative market waves. \u003c\/p\u003e\u003cp\u003eSharing his extensive strategic advisory experience, author Mohan Nair lays out a framework for understanding and withstanding business transformation, especially when your traditional anchors have become incompatible with the new market waves forming. In \u003ci\u003eStrategic Business Transformation, \u003c\/i\u003e you'll discover the new principles of transformation; find your core purpose; refine your understanding of the momentum of the new markets; develop a value proposition that attracts the target customers; build or buy or ally with competencies that produce this value proposition consistently; and form a performance platform so that you can produce this product or service every time, all the time. \u003c\/p\u003e\u003cp\u003eShowcasing the traits and insights that many companies and leaders have displayed during market transformation, marketing thought leader Nair delves deeply into the art and science of strategic business transformation to help you anticipate transformation in markets and build your business for advantage ahead of time. You'll also discover that true business transformation is only possible when your corporation is motivated by a greater cause or social issue that will, in turn, inspire your workforce. \u003c\/p\u003e\u003cp\u003eThrough the use of Nair's insights, strategies, and real-world examples, \u003ci\u003eStrategic Business Transformation\u003c\/i\u003e shows you how to navigate structurally transforming markets by avoiding the \"Seven Deadly Sins\" in business: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIgnoring the new principles of business transformation \u003c\/li\u003e \u003cli\u003eDriving without a cause \u003c\/li\u003e\n\u003cli\u003eMissing market momentum \u003c\/li\u003e \u003cli\u003eIgnoring the two orders of value\u003c\/li\u003e \u003cli\u003eOverlooking transformational servant leadership \u003c\/li\u003e \u003cli\u003eMistaking capability for strategic competence \u003c\/li\u003e \u003cli\u003eExpecting flawless execution without a performance platform\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStrategic Business Transformation\u003c\/i\u003e also examines why a cause greater than the whole propels organizations to generate transformation beyond the speed of lofty, purposeless, or narcissistic goals. \u003c\/p\u003e\u003cp\u003ePrepare for market shifts before it's too late. \u003ci\u003eStrategic Business Transformation\u003c\/i\u003e shows you how to design a business framework that will not only withstand changes in the market, but will also give you the edge to make the competition irrelevant.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158840926359,"sku":"9780470632222","price":3457.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470632222.webp?v=1767303355","url":"https:\/\/atlanticbooks.com\/products\/strategic-business-transformation-the-7-deadly-sins-to-overcome-9780470632222","provider":"Atlantic Books","version":"1.0","type":"link"}