{"product_id":"strategic-commercial-management-9780367510268","title":"Strategic Commercial Management","description":"\u003cp\u003e • Author(s): David Lowe\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Commercial Policy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCommercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46415897624727,"sku":"9780367510268","price":4071.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367510268.webp?v=1769061302","url":"https:\/\/atlanticbooks.com\/products\/strategic-commercial-management-9780367510268","provider":"Atlantic Books","version":"1.0","type":"link"}