{"product_id":"strategic-communication-in-business-and-the-professions-9780205693115","title":"Strategic Communication in Business and the Professions","description":"\u003cp\u003e • Author(s): Dan O'Hair | Gustav Friedrich | Lynda Dixon\u003cbr\u003e • Publisher: Pearson\u003cbr\u003e • Publisher Imprint: Pearson\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eStrategic Communication \u003c\/i\u003ediscusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. \u003c\/b\u003e\u003c\/p\u003e  This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. \u003ci\u003eStrategic Communication \u003c\/i\u003eprepares readers for the business world of today.","brand":"Pearson","offers":[{"title":"Paperback","offer_id":47583370936471,"sku":"9780205693115","price":24365.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780205693115.webp?v=1774943670","url":"https:\/\/atlanticbooks.com\/products\/strategic-communication-in-business-and-the-professions-9780205693115","provider":"Atlantic Books","version":"1.0","type":"link"}