{"product_id":"strategic-design-8-essential-practices-every-strategic-designer-must-master-9789063694456","title":"Strategic Design: 8 Essential Practices Every Strategic Designer Must Master","description":"\u003cp\u003e • Author(s): Giulia Calabretta\u003cbr\u003e • Publisher: Bis Publishers\u003cbr\u003e • Publisher Imprint: Bis Publishers\u003cbr\u003e • BISAC: Product\u003c\/p\u003e\u003cp\u003eDesign professionals' in innovation are no longer just executors of new product and\/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.","brand":"Bis Publishers","offers":[{"title":"Paperback","offer_id":45051032567959,"sku":"9789063694456","price":3281.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789063694456.webp?v=1769228434","url":"https:\/\/atlanticbooks.com\/products\/strategic-design-8-essential-practices-every-strategic-designer-must-master-9789063694456","provider":"Atlantic Books","version":"1.0","type":"link"}