{"product_id":"strategic-global-marketing-issues-and-trends-9780789020161","title":"Strategic Global Marketing: Issues and Trends","description":"\u003cp\u003e • Author(s): Erdener Kaynak\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Inc\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eLearn to select appropriate strategic tools and measure the competitiveness of international firms\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and moreHandy charts, tables, and figures make the information easy to access and understand. \u003cp\u003e\u003c\/p\u003e In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: \u003cul\u003e\n\u003cli\u003e technometrics--a benchmarked approach to compare competing brands on a set of attributes \u003c\/li\u003e\n\u003cli\u003e the attitudes of Taiwanese executives regarding exporting and international conduct \u003c\/li\u003e\n\u003cli\u003e the cultural values that must be taken into account to produce effective print advertisements in the United States and India \u003c\/li\u003e\n\u003cli\u003e the marketing roles and functions undertaken by Chinese wholesalers--and the functions they are still reluctant to perform \u003c\/li\u003e\n\u003cli\u003e a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter \u003c\/li\u003e\n\u003cli\u003e the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Hardcover","offer_id":46930460344471,"sku":"9780789020161","price":10902.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780789020161.webp?v=1771607026","url":"https:\/\/atlanticbooks.com\/products\/strategic-global-marketing-issues-and-trends-9780789020161","provider":"Atlantic Books","version":"1.0","type":"link"}