{"product_id":"strategic-management-a-critical-introduction-9780415738767","title":"Strategic Management: A Critical Introduction","description":"\u003cp\u003e • Author(s): Richard Godfrey\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRegularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice.\u003c\/p\u003e\u003cp\u003eWith an engaging and conversational tone, this new concise textbook offers an accessible and timely review of the theory and practice of strategic management, explored from a more critical perspective. In a refreshing change from much of the literature, Richard Godfrey takes a wider view of strategy, incorporating insights from the worlds of sociology, psychology and history to highlight the complexity and plurality at the heart of the discipline. The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple, Nike, Zara and IKEA.\u003c\/p\u003e\u003cp\u003eWritten for both an undergraduate and postgraduate audience, the book challenges a number of underlying assumption and beliefs about strategy and seeks to add clarity and context to the field.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237304656023,"sku":"9780415738767","price":5174.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415738767.webp?v=1769216169","url":"https:\/\/atlanticbooks.com\/products\/strategic-management-a-critical-introduction-9780415738767","provider":"Atlantic Books","version":"1.0","type":"link"}