{"product_id":"strategic-management-and-online-selling-creating-competitive-advantage-with-intangible-web-goods-9780415349949","title":"Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods","description":"\u003cp\u003e • Author(s): Susanne Royer\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFocusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and\/or services that can be directly consumed via the world wide web, \u003cem\u003eStrategic Management and Online Selling\u003c\/em\u003e also covers immaterial products and online news information or home banking.\u003c\/p\u003e\u003cp\u003eConsidering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46892498518167,"sku":"9780415349949","price":13918.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415349949.webp?v=1770281759","url":"https:\/\/atlanticbooks.com\/products\/strategic-management-and-online-selling-creating-competitive-advantage-with-intangible-web-goods-9780415349949","provider":"Atlantic Books","version":"1.0","type":"link"}