{"product_id":"strategic-management-in-the-wine-tourism-industry-competitive-strategies-wine-tourism-behaviour-and-new-strategic-tools-9783031548390","title":"Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools","description":"\u003cp\u003e • Author(s): Javier Martínez-Falcó | Bartolomé Marco-Lajara | Eduardo Sánchez-García\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart I: Introduction.- Chapter 1. Towards a clarification of the definition of wine tourism \u003cstrong\u003eClaudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali\u003c\/strong\u003e.- Part II: Competitive strategies in the wine tourism sector.- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany. \u003cstrong\u003eCristina Santini, Alessio Cavicchi and Giovanna Bertella\u003c\/strong\u003e.- Chapter 3. Knowledge management, innovation and business growth in wine tourism: The case of Fincas la Estacada \u003cstrong\u003eJorge Linuesa-Langreo, Pablo Ruiz-Palomino, Rafael Morales-Sánchez and María Ángeles García-Haro\u003c\/strong\u003e.- Chapter 4. Coopetition Strategies to Facilitate Wine Tourism Offerings \u003cstrong\u003eJames M. Crick and David Crick\u003c\/strong\u003e.- Part III: Demand and consumer behavior in wine tourism sector.- Chapter 5. Message in a bottle: Generation Y and wine purchase occasions' perceived risks and information sources \u003cstrong\u003eAna Brochado, Helena Rodrigues and Sara Vaz de Barros Nunes Mendes\u003c\/strong\u003e.- Chapter 6. Exploring emerging Chinese wine tourists:Does gender matter? \u003cstrong\u003eStella Kladou, Ahmet Usakli and Kyuho Lee\u003c\/strong\u003e.- Chapter 7. A systematic review of wine tourism and customer behavior using bibliometric analysis \u003cstrong\u003eMobina Mohammadi, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Ricardo Martínez-Cañas\u003c\/strong\u003e.- Chapter 8. Wine Tourism in Israel: preferences of potential wine tourists \u003cstrong\u003eEli Cohen\u003c\/strong\u003e.- Part IV: New management tools for the wine tourism sector.- Chapter 9. Forecasting Wine Tourism: A survey of methods \u003cstrong\u003eMartin Kunc\u003c\/strong\u003e.- Chapter 10. Broadening the Idea of Guides and Guiding: A Wine Tourism Roadmap \u003cstrong\u003eTerrance Weatherbee and Donna Sears\u003c\/strong\u003e.- Part V: Epilogue.- Chapter 11. Analysing the experience of wine tourists: an approach from the wine routes \u003cstrong\u003eRicardo Sellers-Rubio, Juan L. Nicolau-Gonzálbez and Seunghun Shin.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":47658223534231,"sku":"9783031548390","price":12486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031548390.webp?v=1775817927","url":"https:\/\/atlanticbooks.com\/products\/strategic-management-in-the-wine-tourism-industry-competitive-strategies-wine-tourism-behaviour-and-new-strategic-tools-9783031548390","provider":"Atlantic Books","version":"1.0","type":"link"}