{"product_id":"strategic-management-strategists-at-work-9781350347588","title":"Strategic Management: Strategists at Work","description":"\u003cp\u003e • Author(s): Robert Macintosh\u003cbr\u003e • Publisher: Bloomsbury Academic\u003cbr\u003e • Publisher Imprint: Bloomsbury Academic\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFocusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. \u003cp\u003e\u003c\/p\u003eVisit the authors' website at strategystory.co.uk","brand":"Bloomsbury Academic","offers":[{"title":"Paperback","offer_id":45035303960727,"sku":"9781350347588","price":5033.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781350347588.webp?v=1769211692","url":"https:\/\/atlanticbooks.com\/products\/strategic-management-strategists-at-work-9781350347588","provider":"Atlantic Books","version":"1.0","type":"link"}