{"product_id":"strategic-market-relationships-from-strategy-to-implementation-9780470028803","title":"Strategic Market Relationships: From Strategy to Implementation","description":"\u003cp\u003e • Author(s): Bill Donaldson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45031678509207,"sku":"9780470028803","price":6508.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470028803.webp?v=1767262115","url":"https:\/\/atlanticbooks.com\/products\/strategic-market-relationships-from-strategy-to-implementation-9780470028803","provider":"Atlantic Books","version":"1.0","type":"link"}