{"product_id":"strategic-marketing-cases-in-emerging-markets-9783319846798","title":"Strategic Marketing Cases in Emerging Markets","description":"\u003cp\u003e • Author(s): Atanu Adhikari\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStrategic Marketing Cases in Emerging Markets is a timely work which I believe has successfully addressed the long-standing need for a suitable case book capturing diverse Strategic Marketing issues in transitional economies. These issues are currently generating a great deal of interest amongst marketing students, academics and practitioners, who I am sure will find this book useful.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eProfessor Ali Quazi, University of Canberra, Australia\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnyone interested in the challenges of global marketing will find this book of immense interest and value. It offers case studies from a range of countries and industry sectors which together provide an excellent insight into how to ensure that marketing strategies are effective in emerging markets.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eProfessor James Devlin, University of Nottingham, UK\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSanjit and Atanu have compiled a very concise but broad collection of case studies that will be extremely relevant for academics and researchers who focus on emerging markets.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eProfessor G. Shainesh, Indian Institute of Management, Bangalore, India\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis is a fascinating set of insights, for students and practitioners alike. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTimely pointers and suggestions for best practice emerge throughout this smartly selected set of cases.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWell worth dipping into or adopting for courses exploring international marketing, marketing strategy, consumer behaviour or strategic management.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eProfessor Lyndon Simkin, Coventry University, UK\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45275975778455,"sku":"9783319846798","price":4040.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319846798.webp?v=1769284390","url":"https:\/\/atlanticbooks.com\/products\/strategic-marketing-cases-in-emerging-markets-9783319846798","provider":"Atlantic Books","version":"1.0","type":"link"}