{"product_id":"strategic-marketing-planning-9781856176170","title":"Strategic Marketing Planning","description":"\u003cp\u003e • Author(s): Colin Gilligan | Richard M. S. Wilson\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eConcentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers th\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46931988676759,"sku":"9781856176170","price":5009.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781856176170.webp?v=1771617689","url":"https:\/\/atlanticbooks.com\/products\/strategic-marketing-planning-9781856176170","provider":"Atlantic Books","version":"1.0","type":"link"}