{"product_id":"strategic-perspective-on-the-marketing-of-information-technologies-9781559383875","title":"Strategic Perspective on the Marketing of Information Technologies","description":"\u003cp\u003e • Author(s): Jagdish N. Sheth | Gary L. Frazier | Ruby Dholakia\u003cbr\u003e • Publisher: Jai Press Inc.\u003cbr\u003e • Publisher Imprint: Jai Press Inc.\u003cbr\u003e • BISAC: Telecommunications\u003c\/p\u003e\u003cp\u003eThis volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.\u003c\/p\u003e","brand":"Jai Press Inc.","offers":[{"title":"Hardcover","offer_id":46893395607703,"sku":"9781559383875","price":12003.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781559383875.webp?v=1770315929","url":"https:\/\/atlanticbooks.com\/products\/strategic-perspective-on-the-marketing-of-information-technologies-9781559383875","provider":"Atlantic Books","version":"1.0","type":"link"}