{"product_id":"strategies-for-e-business-success-9780787958480","title":"Strategies for E-Business Success","description":"\u003cp\u003e • Author(s): Erik Brynjolfsson\u003cbr\u003e • Publisher: Jossey-Bass\u003cbr\u003e • Publisher Imprint: Jossey-Bass\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eFrom the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining-or establishing-competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to\u003cbr\u003e * Build profitability and earn a solid rate of return on investment\u003cbr\u003e * Avoid being seduced by half-truths that can lead to critical strategic errors\u003cbr\u003e * Create a successful Web strategy\u003cbr\u003e * Concentrate on achieving market leadership rather than technology leadership\u003cbr\u003e * Achieve competitive advantage on the Internet\u003cbr\u003e * Build relationships of trust with their customers\u003cbr\u003e * Explore the best practices of companies that really know their customers\u003cbr\u003e * Understand the strategic value of Internet communities\u003cbr\u003e * Implement an evolutionary approach to the development of software solutions\u003cbr\u003e * Examine the organizational implications of an open-source world\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Paperback","offer_id":45116915613847,"sku":"9780787958480","price":1429.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780787958480.webp?v=1767272233","url":"https:\/\/atlanticbooks.com\/products\/strategies-for-e-business-success-9780787958480","provider":"Atlantic Books","version":"1.0","type":"link"}