{"product_id":"strategy-and-success-factors-of-business-schools-9783658145187","title":"Strategy and Success Factors of Business Schools","description":"\u003cp\u003e • Author(s): Anne Kathrin Adam\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eAnne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. \u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Market for Higher Education\u003c\/li\u003e\n\u003cli\u003eAssessing Institutional Success in Higher Education\u003c\/li\u003e\n\u003cli\u003eMission Statements in Higher Education\u003c\/li\u003e\n\u003cli\u003eStrategic Groups in Higher Business Education\u003c\/li\u003e\n\u003cli\u003eEvaluating Success in Higher Business Education\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eTarget Groups\u003c\/b\u003eResearchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management \u003cbr\u003e\u003cb\u003eThe Author\u003c\/b\u003e\u003cb\u003eDr. Anne Kathrin Adam\u003c\/b\u003e holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.\u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45277449191575,"sku":"9783658145187","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658145187.webp?v=1769288398","url":"https:\/\/atlanticbooks.com\/products\/strategy-and-success-factors-of-business-schools-9783658145187","provider":"Atlantic Books","version":"1.0","type":"link"}